Starting coverage on Action Asia on a weekly if not daily basis considering this is a stock that attempted to break 3times out of 17.5c in the last 6 weeks but failed for market reasons like the 4 major selldowns. MFI currently stands at 73.. shows money still in the counter & a tightly held counter now.  

----------------------------------------------------------

Action Asia Ltd Core Business Action Asia was founded in 1987. It is an investment holding company and has subsidiaries in Malaysia, China, Hong Kong and Singapore. Its principal activities are the design, manufacture and assembly of audio and video entertainment products incorporating innovations such as Thin Film Transistor-Liquid Crystal Display (TFT-LCD) technology and can be categorised into mobile entertainment products and portable indoor and outdoor products. Mobile entertainment products are mainly used in automobiles and commercial vehicles while their portable indoor and outdoor division produces for homes and hospitals. Its sales are primarily derived from US and are sold mainly to customers who in turn sell them to automobile manufacturers/dealers, automobile accessories dealers and hypermarkets in the US.

 

Year Event

2004 Listed on SGX Incorporated Shanghai Action Tech Co., Ltd Incorporated Action Singapore Pte Ltd

2005 Incorporated Action Asia (Shenzhen) Co. Ltd Incorporated ASD Electronics Ltd (51%)

 2006 Acquired Action-Tek Sdn. Bhd. (100%) Incorporated Action Multimedia Solutions Sdn. Bhd.

Management Team

Dato? Peng Chiun Ping (Non-Executive Chairman) - Bachelor?s Degree in Accounting from Tamkang University in Taiwan - Appointed on November 26,

2003 Peng Wen Chih (Managing Director) - Bachelor?s Degree in Business Administration from Tamkang University in Taiwan - Appointed on January 31,

2003 Dato? Lai Pin Yong (Executive Director) - Former Intel and Motorola Vice-President - Appointed on November 10,

2005 Hew Koon Chan (Independent Director) - Appointed November 16, 2006 - Current MD of Integer Capital Pte Ltd Li Yuan Chen @ Jack Li (Independent Director) - Bachelor?s degree in Accounting from Fung Chia University and a Graduate Diploma in Business from the National Australian Maritime College. - Appointed on January 31,

2003 Yung Pang, Hsu (Independent Director) - Masters Degree in Finance from the National Chenchi University. - Appointed on January 7, 2005

Competitive Edge

Has an experienced management with the Managing Director having more than 29 years of experience in the electronics manufacturing business. Key executives have also between 7 and 25 years of experience. 2. Has the ability to integrate components with multi-function capabilities such as performing system integration of TFT-LCD panel, integrated circuit unit, CPU and DVD player, allowing our finished products to perform multiple functions. This requires experience and technical know-how. Action Asia was granted pioneer status for the manufacture of Digital Versatile Disc players with colour television LCD receivers/monitors in Malaysia for a period of 5 year commencing 1 March 2003. It also has the capability to develop the CPU and MCU software for use in the products to better customise the products for customers. 3. Has good relationships with customers resulting in a high level of repeat orders.

Financials Price (As at 17 July 2007) 0.17c as of 17th July & 12.5c as of 080807