This will definately push to China Sports over 0.86 - $1 Range :) Buy this baby and keep ! Do not contra

FIFA Exclusive Master Distribution. This is Big :P Its Dirt Cheap.

By CNY we will be looking over $0.3x but resist the selling. Once world Cup is nearer I tell you they will make TONS of Profit. 

This is super great deal win from china sports ! Like i say it before this is a Gem when it compare to china Hongx.

China Sports Management is smarter than ChinaHongx

2010 FIFA World Cup South Africa coming soon. What do you think will happen when theres a World Cup Fever in the country of 1.3 billion people. This is a damn good baby :P

China Sports International Limited

Dingxing Industrial Zone,

Yangdai, Jinjiang City, Fujian Province,

The People’s Republic of China 362218

PRESS RELEASE

CHINA SPORTS SECURES EXCLUSIVE MASTER DISTRIBUTION RIGHTS FOR FIFA COLLECTIONS IN

THE PRC

- exclusive rights to market and distribute FIFA Collections in approved channels

- will roll out FIFA Modular Stores and Merchandising Units across the PRC

SINGAPORE, 8 January, 2010 – Mainboard-listed China Sports International Limited (

国际有限公司中国体育

)(“China Sports” and together with its subsidiaries, the “Group”), a branded

sports fashion footwear and apparel company based in the PRC is pleased to announce that its

wholly owned subsidiary Yeli Sports (China) Co., Ltd (“Yeli Sports”), has signed an agreement

with Global Brands Group to become the authorized master distributor of official Fédération

Internationale de Football Association (“FIFA”) football lifestyle clothing and accessories (“FIFA

Collections”) throughout the PRC.

This exclusive distribution rights deal has been secured following the announcement by Global

Brands Group in April 2009 that the first seasonal range of the FIFA Collections will be available

in stores from Spring 2010.

FIFA Collections, which comprises six separate ranges of apparel – 1904, Editions, Heritage Ts,

Code, Essentials and Event– have been developed by Global Brands Group since the company

was appointed by FIFA as its worldwide exclusive master licensee. FIFA Collections takes the

authentic heritage and values of FIFA as design inspiration.

Simon Hawkins, Snr. V.P. FIFA Sales, Global Brands Group, said:

“China Sports provides FIFA and Global Brands Group with a first class distribution and retail

partner for the FIFA Collections in the PRC. We are very excited about the prospects of really

creating additional momentum for FIFA and football in such a large and sports passionate

market alongside such a strong organisation”.

Mr Lin Shaoxiong (

林少雄

), Chief Executive Officer of China Sports said :

“We are delighted to have the opportunity to be included amongst a select group of companies

that have secured the rights to participate in this hugely exciting project. To launch the FIFA

Collections based on such an iconic brand with a strong global heritage is extremely exciting for

our company.”

Mr. Lin added, “The FIFA Collections has a unique positioning as it represents a fusion of football,

fashion and culture. The collaboration with Global Brands Group to market FIFA sports and

lifestyle products is consistent with our strategy to expand our footprint in the PRC sports

fashion market. It will strengthen our product offerings and enable China Sports to establish a

presence in the mid-to-high end sports fashion market. It may also improve the product mix for

our Group as we expect the main revenue source to be FIFA branded apparel which has an

extensive product range and higher selling price compared to the other product.”

The 4 main categories of FIFA Collections include apparel, headwear, footballs and bags. These

products may be marketed in approved channels such as athletic apparel and footwear stores,

mall clothing specialty stores, sporting good stores, variety stores and department stores,

including Yeli specialty stores. China Sports will roll out FIFA Modular Stores in the PRC over the

next three years to market the FIFA Collections. These will be located mainly in China Sports’

existing Yeli specialty stores.

FIFA is the world governing body of football. In the 105 year history of the organization, this is

the first time that an official signature collection of merchandise bearing the FIFA mark has been

launched outside of direct connections to actual FIFA World Cup

As part of the international roll-out of the FIFA Collections, Global Brands Group is undergoing a

process of signing exclusive strategic agreements with master distributors in each territory. In

addition to the appointment of China Sports, agreements have already been reached in eight

markets (Australia, Central America, Singapore, Benelux, India, Japan, Continental Africa /South

Africa and USA), with further deals in discussion.

Global Brands Group is also establishing FIFA Official Stores® worldwide, the first of which

opened at Singapore’s new T3 terminal at Changi airport in January 2008. The second of these

stores, and Global Brands first in Europe, opened at Paris’ Orly airport in October 2009. FIFA

Official Stores® represent a flagship store format for fans, offering them a unique footballinspired

shopping experience in addition to exclusive collections.

#####TM events.

About China Sports International Limited

China Sports International Limited is principally engaged in the design, manufacture and sale

of sports fashion footwear and design and sale of sports fashion apparel and accessories under

its own YELI (

野力

) brand. The Group’s products are designed for both functional use and

casual use, catering to the lifestyle of its targeted consumer group aged between 12 to 30

years old. The products are mainly sold through distributors who have a retail network of

more than 1,960 points of sale throughout second, third and fourth tier cities in the PRC.

About Global Brands Group

Global Brands Group is the world's leading independent, international brand management,

retail and licensing company. Global Brands Group's passion for managing brands is tied to its

desire to building sustainable equity and creating new branding opportunities through

geographic expansion, category extension and retail innovation. Through its international

network of offices across six continents, Global Brands Group maximizes revenue potential by

creating manufacturing, retail and distribution partnerships worldwide.

Global Brands Group's business is focused on product licensing, merchandising and retail

development. Currently Global Brands Group's growing portfolio of intellectual properties

includes brands created by the Fédération Internationale de Football Association (FIFA), the PGA

TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA) and

Warner Bros. Consumer Products among others.

With corporate headquarters located in Singapore, Global Brands Group has a network of 14

offices in major cities around the world including London, Dubai, Tokyo, Hong Kong, Sydney,

Buenos Aires and Johannesburg. www.globalbrandsgroup.com

About FIFA

For more than 100 years, the Fédération Internationale de Football Association, founded on 21

May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership

role to the international football family. FIFA is headquartered in Zurich, Switzerland. The eighth

FIFA President, Joseph S. Blatter (Switzerland), guides the organization today.

FIFA's members form the basis of the world’s football family. From the founding seven, the

family has today grown to 208 affiliated football associations, organised into six confederations

spanning the globe. FIFA’s worldwide activities go well beyond its various competitions, such as

the world’s biggest single sport event, the FIFA World Cup. FIFA gives material, financial and

promotional support to develop the game around the world through projects such as FIFA Goal

or Futuro.

Underprivileged people and communities benefit from the Football for Hope movement that

FIFA and streetfootballworld founded in 2005 to promote and support local organisations that

are using the power of the game for social development.

For more information on FIFA and its competitions, especially on the 2010 FIFA World Cup South

Africa™, please visit the official website at www.fifa.com.

Note :

This release may contain predictions, estimates or other information that may be considered

forward-looking statements. Actual results may differ materially from those currently expected

because of a number of factors. These factors include (without limitation) changes in general

industry and economic conditions, interest rate movements, cost of capital and capital

availability, competition from other companies and venues for sale/manufacture/distribution of

goods and services, shift in customer demands, changes in operating expenses, including

employee wages and raw material prices, governmental and public policy changes, social and

political turmoil and major health concerns. You are cautioned not to place undue reliance on

these forward-looking statements, which are based on current view of management on future

events. The Company undertakes no obligation to publicly update or revise any forward looking

statements, whether as a result of new information, future events or otherwise, except as

required by law.

This release contains information relating to FIFA and Global Brands Group provided by Global

Brands Group and we have not undertaken any independent verification of such information.

Press Contacts:

For Global Brands Group:

Serena Thynne – Pitch PR UK

E: serena.thynne@pitch.co.uk

T: +44 207 494 1616

For China Sports :

Mr. Parry Ng

VP, Corporate Communications & Investor Relations

China Sports International Limited

Tel : +65-96647316

Email : parry@chinasportsintl.com

FIFA Collections - 1904, Editions, Heritage Ts, Code, Essentials and Event

• Director of Photographer By
• Edited By
• Casting By
• Production Designer By
• Producer By
• Executive Producer By
• Written By
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• Music By