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Fellowship of the Shares
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baseerahmed
Master |
28-Feb-2008 17:14
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... didn't know that .... ! 'Bovlled' over by Bovril's entrepreneurial history ! : ) |
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giantlow
Master |
28-Feb-2008 14:35
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No beef over Bovril's veggie move http://news.bbc.co.uk/1/hi/england/staffordshire/4023239.stm Bovril, the beefy drink beloved of football fans, has been stripped of its main meaty ingredient in a bid to boost sales, its maker has confirmed. Unilever says vegetarians can now enjoy the drink and the move will counter concerns overseas in the wake of BSE. The drink's usual 40% of beef stock has been replaced with a savoury yeast mix at the firm's Burton-on-Trent factory. Unilever said in blind taste tests 10% did not notice any difference and 50% preferred the new product. 'Strong affection' A spokesman for the firm said a long-term decline in sales had prompted the move. "It was not an easy decision to make because we know people like the taste of beef," he added. "Many people have a strong affection for the Bovril brand but that doesn't necessarily come through in sales. "In blind taste tests we have conducted 10% didn't notice any difference in taste, 40% preferred the original and 50% preferred the new product. Non-halal meat "We have seen a long-term decline in sales, particularly in our export market, which used to account for 20% of sales, but has dropped to 7%. "One of the areas where we think we can grow sales is in this export market, particularly in Asia, where it is very popular. "In Malaysia they stir it into porridge and coffee but the government there was becoming quite restrictive on non-halal meat. "There were also a lot of limitations put in place because of BSE. 'Electric fluid' "In addition we wanted to broaden the user base and it is now suitable for vegetarians as well." Bovril was invented by Scotsman John Lawson Johnston after he won a contract to supply one million cans of beef to the French army. The name Bovril derives from a name Mr Johnston found in a book. Vril was "an electric fluid" which according to the book "cured diseases and established equilibrium of natural powers". The Latin word for beef is bos. In 1884 Mr Johnston returned to London and set up a small factory in Trinity Square. Production switched to Staffordshire in 1968. |
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iPunter
Supreme |
28-Feb-2008 11:31
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I am still looking around for my favourite brew "Bovril Beef Extract". |
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Eldarchen
Member |
27-Feb-2008 22:22
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Hi guys, any idea where can i find the book for David Bensimon thats quoted on the bt, seems interesting. hehe got free online version bo |
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iPunter
Supreme |
26-Feb-2008 20:34
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By the way, Elfin has a high standing in iPunter's books... |
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elfinchilde
Elite |
26-Feb-2008 20:22
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'ello. yeps, elfie prefers the nick of ipunter. easier to type. 
sick. trying to recover from a cough. usually spend whole day sleeping. apart from watching the market. ah well, free now since i'm jobless. 
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baseerahmed
Master |
26-Feb-2008 19:00
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A : maybe becos iPunter is back ... and his hearty laughter! *wink* Q : how come now still got tremors? aftershock after so many hours? : ) |
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iPunter
Supreme |
26-Feb-2008 18:26
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And I believe Elfin is also more used to to iPunter... hehehe...
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iPunter
Supreme |
26-Feb-2008 18:23
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Of course... enjoy yourself... And the jiu... hehehe...
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lausk22
Veteran |
26-Feb-2008 18:18
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iPunter Yeah. Somehow I prefer iPunter more than Mani..... A fetish affinity, I must say ....
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iPunter
Supreme |
26-Feb-2008 18:13
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Lausk22... :) |
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noises
Member |
26-Feb-2008 02:09
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how come now still got tremors? aftershock after so many hours? |
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lausk22
Veteran |
25-Feb-2008 23:05
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Welcome back iPunter,aka Mr Mani nin hao. lailai women lai ganbei...:) |
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baseerahmed
Master |
25-Feb-2008 21:53
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hondastream : thank you very much for ur well wishes . same to u ! hope the sites are useful to u ! : ) |
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baseerahmed
Master |
25-Feb-2008 21:49
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iPunter , Supreme ! ... very happy to see back again ! hahaha ! what is Sentosa without Merlion and what is SJ without ur input ...but a dull place ..hahaha ! (we wish Dr.Manikamaniho aka Dr. Manikamaniho takes a good rest and fully re-charged before he re-appears again ..hahaha ! ) did u read today's ST ... one could get a Doctorate for $500 ....hahaha ! ------------------------------------------------------------- thank u for recommending the book ... need to emphasize that all this while i had been concentrating on TA and had just touched slightly on FA ..only some superficial knowledge gathered from victorian's talk and a guidance from terencefok and a bit here and a bit there... hence can't claim that my arsenal is loaded ... hahaha ! .. and glad to see u back iPunter ! : ) |
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tanglinboy
Elite |
25-Feb-2008 20:59
Yells: "hello!" |
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eh? how come iPunter is back? What happened to Mani? |
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iPunter
Supreme |
25-Feb-2008 18:36
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BasseerAhmed... :) |
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hondastream
Member |
25-Feb-2008 17:23
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baseerahmed --- thanks for your kind tinker. yes priceless. Many good health and good investment return. for yourself and each and everyone. Thanks. |
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iPunter
Supreme |
25-Feb-2008 17:05
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No wonder I felt some virtigo and out of sorts at that moment...
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giantlow
Master |
25-Feb-2008 16:55
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7.2-magnitude quake hits Indonesia, tsunami warning issued Posted: 25 February 2008 1650 hrs |
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