SO, IF AUD 100 MIL HE WON'T SELL IT, WHY IS HE SELLING IT NOW FOR ABOUT AUD 60 MIL AND IN INNOPAC SHARES AND NOT MUCH IN CASH ? 
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" My mining career is far from over until I'm a major diamond producer," he says.
Gutnick's obsession is a diamond version of Gina Rinehart's dream to fulfil her father's ambition of owning and operating an iron ore mine.
For him, the riches flowing from diamonds would be different to phosphate.
" If suddenly we're successful in phosphate by the price going up $US100 a tonne, Paradise would become a cash cow," he says.
" But if someone comes to my office and offers me $100m for my diamond mine, I wouldn't sell it.
" It's not all about money. I'd like to make $100m, but I'll make more than that on this mine."